YouTube is one of the biggest platforms out there, with an estimated 2 billion users a month. Not all of these users create content mind, but YouTube is awash with channels and content creators that have become household names. If you can win over YouTube, you’ll never need to be worried about money again. When it comes to promoting YouTube though, you need to work smarter and not harder. Here are some intelligent tactics to get your teeth into.
One of the first things to do, is understand your users. You need to have an idea of what they are searching for. If you get this right, you can vastly increase the numbers of people that land on your video. This is very rudimental SEO but work through keywords using google ads and see how they rank. If your favoured key words pull up written content, then why not add tutorial to the end? This way you can start getting the hits on your video content.
We know a picture paints a thousand words, but that doesn’t mean you should forgo a title of your video. Make it accurate and articulate so that the viewers know exactly what they are in for. However, it is easy to fall into the trap of basically bullet pointing a play by play of your content, you don’t want to do this. Work on an eye-catching title that catches the audience’s eye whilst being informative. This will also help your content rank far better, especially if the title matches the content.
Without an audience there would be no point in putting together the content, but once you have started gaining your audience, you want to make sure that you keep them. To keep them, you need to give the audience what they want. One of the best ways to do this is by assessing channels that are similar to your own. Have a look at the content they are developing, when they are uploading it and whether they engage with their audience. You’ll find that you’ll learn a lot from looking at others that are better than you. You can build a cohesive content strategy off the back of others.
If you have been YouTubing for a while, then chances are is that you have a bank of content on your channel. When you start creating new content, why not refer your audience towards your older videos? This cross promotion will increase the chance of your channel crawling up the ranks and will also give your audience more of you to watch. The more you cross promote the higher the chance of your viewings increasing, and it requires next to no effort.
Brand Your Channel
Branding is everything, especially when you’re trying to increase YouTube views. You want to make sure that you have everything on your channel looking sleek and professional. From thumbnail to banners to water marks. All of these factors go towards you building a cohesive brand around your videos. Not only does it show that you have put time, effort and thought into your branding, it also increases audience trust in your content. Do not underestimate the power of good branding. Your audience will recognise your brand before they recognise you, so putting in the effort where it counts is vital.
Utilise Other Platforms
If you are already on twitter or Instagram, why not plug your YouTube videos on these platforms too? Your audience on these social media sites may not be aware that you are making content on YouTube. Maximise your audience across all social media and have them link into one another; this will make sure that you can pick up different audience members that you may engage with across platforms. It all works together to build an excellent strategy across all platforms.
When it comes to promoting your YouTube account, it pays to work smarter and not harder. Before you pay for YouTube promotion make sure that you have exhausted all SEO efforts and key word analysis. You want to make sure that you are ranking on google. One of the best ways to increase your views is cross promotion, simply tell your audience to check out your older content on your channel to increase your viewing numbers. As we said, work smarter, not harder, upload snippets of your content on other platforms to draw people in!